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Video: Siemens EDA on software defined vehicles, V2X, AI, and security

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Lee Harrison, Director, Product Marketing at Siemens EDA covers trends in the testing market, software defined vehicles, V2X, security, and advanced automotive hardware, such as multi-die chips to help scale complexity in a cost-effective way. He also talks AI and the use of SSN (streaming scanned networks) and why it represents a once in a decade testing technology. Note that ...

Hardware Pioneers: Video – Advantech talks Edge AI, EV charging

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We caught up with Advantech at Hardware Pioneers 2024 as part of our promotional coverage for the event. Darren Chapman – Sales Director UK of Advantech – discusses emerging markets such as EV charging and AI-integrated robotics. In the spotlight at the show, also, were embedded products such as its Industrial Box-PCs for End-to-end Edge AI Solutions and a variety ...

Embedded World: Video Interview – AI, inventory and managing the supply chain

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We caught up with WIN SOURCE in Nuremberg at Embedded World 2024 as part of our promotional coverage for the event. James Fu – Business Development Manager, North America, at WIN SOURCE – discusses the use of AI in the company’s growing role in the electronics supply chain… He covers, for example, global sourcing and catering for customised solutions, and ...

Embedded World: Video Interview – Coilcraft MAGPro tools and power inductors

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We caught up with Coilcraft in Nuremberg at Embedded World 2024 as part of our promotional coverage for the event. Len Crane – Senior Technologist – discusses power inductors and how predicting performance gets better with Coilcraft MAGPro tools. He covers, for example, making inductors smaller and more compatible with surrounding components, making solutions better and smaller. Thank you to Len ...

Embedded World: Video Interview – Siglent on flagship SDS7000A oscilloscope

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We caught up with Siglent in Nuremberg at Embedded World 2024 as part of our promotional coverage for the event. Thomas Rottach – Sales & Marketing Director of Siglent – discusses presenting the company’s new flagship oscilloscope, the SDS7000A, at the show. He covers, for example, its 4GHz frequency range and vertical resolution of 12 bits, enabling the company to ...

Embedded World: Video Interview – F&S on OSM direct solder modules

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We caught up with F&S in Nuremberg at Embedded World 2024 as part of our promotional coverage for the event. Holger Frölich – Managing Director of F&S – discusses the company’s new product family of direct solder modules based on the OSM standard. He covers, for example, the range of modules available and their possible applications, as well as the ...

Embedded World: Video Interview – Analog Devices on energy-efficient production

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We caught up with Analog Devices at Embedded World 2024 as part of our promotional coverage for the event. Fiona Treacy – Managing Director of Industrial Automation at Analog Devices – discusses creating energy-efficient production environments for a more sustainable future. She covers, for example, digitizing, connecting, and interpreting data from the factory floor in real-time and how this unlocks ...

Embedded World: Video Interview – NXP S32 CoreRide Platform for automotive

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We caught up with NXP in Nuremberg at Embedded World 2024 as part of our promotional coverage for the event. Brian Carlson – Global Marketing Director, Automotive Processors at NXP – discusses the company’s S32 CoreRide platform. He covers, for example, super-integration, and the combination of hardware and software and ecosystems necessary for software-defined vehicles (SDV). Thank you to Brian ...

Embedded World: Video Interview – Winbond on securing memory

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We caught up with the Winbond team at Embedded World 2024 as part of our promotional coverage for the event. Jun Kawaguchi, Steam Lin and Tetsu Ho – discuss longevity for industrial memory, security for small form factor devices, their Fabs in Taiwan, and Winbond OctalNAND Flash… Jun Kawaguchi covers, for example, the company’s W77Q, a security flash memory with ...

EW: In conversation with Siemens: SSN and next-gen design-for-test technology

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We recently had the opportunity to catch up with Lee Harrison, Director of Product Marketing for Siemens EDA, to talk about Streaming Scan Network (SSN) buses and the next-generation of design-for-test technology. In the interview, for example, he discusses the significant changes involved with SSN, de-coupling complexity and dependencies, and delivering test-pattern content in a packetised format. Watch the interview ...